Use Case
Building in public with Growty
Share your journey without spending hours on content. AI handles the strategy and writing — you focus on building.
Why technical founders build in public
Building in public means sharing your product journey as it happens — the features you ship, the problems you solve, the mistakes you make. It builds trust, attracts early users, and creates a personal brand that grows with your product.
The problem? Technical founders are great at building, not at sharing. Writing content consistently, finding interesting angles in mundane updates, and avoiding generic AI output — that's where most founders struggle.
Growty was built specifically for this use case.
The 3 challenges of building in public
Consistency is hard
You post when you remember, skip when you're deep in code, and lose momentum. Your audience forgets you exist.
Finding angles is harder
You shipped a feature. Now what? 'We launched X' is boring. Finding the story behind the code takes time you don't have.
Avoiding boring updates
'Pushed 47 commits this week' isn't building in public — it's a changelog. Your audience wants the story, the struggle, the lesson.
How Growty solves each one
Strategy Engine finds the angle
You say 'I shipped auth this week.' Growty analyzes the topic, finds the controversy or utility angle, and generates 3 perspectives you can choose from.
6 content types, your voice
Stories, insights, opinions, educational posts, announcements, questions — each with a structure optimized for LinkedIn. All generated in your voice.
Quality rules keep it authentic
Every post is validated against 6 rules. No generic 'most founders' openings, no fake metrics, no guru-speak. Your audience gets the real you.
Example
A week of building in public
Here's what a typical content week looks like with Growty.
The auth system I almost over-engineered (and what I shipped instead)
Controversy — challenges 'best practices' assumption
One thing I noticed about user drop-off during onboarding
Utility — practical observation from real data
Why I stopped tracking vanity metrics and what I track now
Controversy — goes against popular advice
Shipped: dark mode, but the real win is what I learned about CSS
Utility — practical takeaway wrapped in a launch update
Start building in public today
Free plan. No credit card. Your first post in 5 minutes.