Use Case
Building in public with Growty
Keep your product's page alive without spending hours on content. Growty — a product social engine — derives your product's vision and drafts on-brand updates you just approve, so you can focus on building.
Why every product should build in public
Building in public means sharing a product's journey as it happens — the features you ship, the problems you solve, the decisions you make. It builds trust, attracts early users, and keeps the product's own page alive and growing.
The problem? Product owners are great at building, not at posting. Writing content consistently, finding a real angle in an ordinary update, and keeping every post on-brand instead of generic AI output — that's the hard part. Whether you run one product or a portfolio of them (agencies included), building in public takes time you'd rather spend building.
Growty — a product social engine — was built for exactly this.
The 3 challenges of building in public
Consistency is hard
You post when you remember, skip when you're heads-down building, and the product's page goes quiet. Followers forget the product exists.
Finding angles is harder
You shipped a feature. Now what? 'We launched X' is boring. Finding the story behind the update takes time you don't have.
Avoiding boring updates
'Pushed 47 commits this week' isn't building in public — it's a changelog. Your audience wants the story behind the product, not a commit log.
How Growty solves each one
Growty learns your product
Paste the product's URL. Growty derives its vision and brand voice, so every build-in-public update sounds like the product — not generic AI.
Steady drafts on your cadence
Growty drafts honest, on-brand updates on the schedule you set — each with an auto-generated brand image. You approve by email, no dashboard required.
On-brand, then auto-published
Every post is validated against 6 rules — no generic openings, no fake metrics, no guru-speak. Approved posts publish to the product's own LinkedIn company page.
Example
A week of building in public
Here's what a typical week of building in public looks like with Growty — drafts you approve, published to the product's own page.
The onboarding step we cut — and why the product feels faster now
On-brand — a real decision, told in the product's own voice
One thing we noticed about how people actually use the new dashboard
Honest — a practical observation from real usage
Why we stopped saying yes to every feature request
On-brand — a clear stance that fits the product's story
Shipped: faster search — and what changed under the hood
Update — a launch note with a real takeaway
Start building in public today
Free plan. No credit card. Your first post in 5 minutes.